First and foremost, I’m a Wisconsin girl most happy in the outdoors. On the professional side, I thrive on creating value for businesses. Here’s a little more about my professional background:
I am an entrepreneur and business consultant specializing in rapidly accelerating the growth of businesses using digital marketing. I function as a marketing consultant for businesses who want executive experience without the exorbitant cost. With no office space or full-time employees, I can keep costs low and take on a variety of clients.
Prior to engaging in consulting work in 2019, I was EVP & Chief Marketing Officer of magicJack VocalTec, a public telecom organization. I served on the executive team as the sales & marketing lead in the dual track process to maximize shareholder value, aiding in a successful transaction closing from a NASDAQ-traded telecom business to a privately held firm.
From 2015 to 2017, I served as Senior Advisor to Boulder Heavy Industries, a private investment and adtech incubator firm, where I led business due diligence and advised portfolio companies on sales, marketing and operations while also founding Bake Like A Champ, a digital learning platform.
From 2007 to 2015, I was employee #2 at IMM, a full-service digital agency, where I helped build the business over 8 years to a 9-figure revenue organization. I held multiple senior management and operating roles at IMM, most recently as VP & Group Partnership Director, where I consulted with CMO-level clients, managed client services teams, led business development, and built out the agency’s media capabilities and services. My clients included Amazon, AT&T, Big 5 Sporting Goods, Guthy-Renker, Sprint, T-Mobile, and more.
I hold a BS in Business Administration with an emphasis in Marketing from the University of Colorado-Boulder.